EXECUTIVE COACHING FOR BUSINESS LEADERS
Lead with clarity.
Grow with confidence.
You don't need another book or online course. You need someone who's been in the arena and can help you see what you can't see on your own.
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That's what executive coaching delivers. And I've been doing this work with business owners across Louisiana for years.
WHAT EXECUTIVE COACHING IS
Executive coaching is one-on-one work focused on you as a leader.
It's not team building. It's not organizational consulting. It's personal development for the person running the business.
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We work together to help you:
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Navigate tough decisions you can't talk through with your team
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Grow your leadership capacity as your business scales
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Get clarity on what's next when you feel stuck
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Build a business that supports the life you're trying to create—not one that consumes it
Think of it as having a trusted thinking partner.
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Someone who asks the hard questions. Someone who holds you accountable. Someone who's built businesses and led teams—not just read about it.
HOW COACHING WORKS
We start by understanding where you are and where you want to go.
Your business goals.
The culture you have and want to transform into.
Your leadership challenges.
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The kind of business you're trying to build.
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Then we create a plan. Set goals that matter to you—not just revenue targets, but the kind of leader you want to be and the business that supports the life you're building.
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We meet regularly. You get accountability and strategic guidance. I help you see blind spots. Challenge assumptions. Think through decisions.
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When something's working, we double down. When something's not, we adjust.
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It's not one-and-done. It's an ongoing partnership as long as you need it.
WHO EXECUTIVE COACHING IS FOR
Whether you call it executive coaching, leadership coaching, or business coaching — if you're the one running the business, this is for you.
Executive coaching works best for leaders who:
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Are growing a business and need to grow as a leader to match
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Feel isolated in their role and need a thinking partner
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Want to build a business that doesn't consume their life
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Want accountability with compassion, zero judgment
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Are ready to do the work, not just talk about it
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Know they need to change something but aren't sure what
If you've read all the books and taken all the courses but still feel stuck, coaching is what's missing.
Sound familiar? Let's talk about what's getting in your way.
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More of a team challenge than a leadership one?
Explore Business Consulting →
WHEN THE REAL ISSUE IS REVENUE
Sometimes leaders come to me for coaching. Then we discover the real bottleneck isn't personal development—it's revenue.
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You're a strong leader. Your team respects you. But revenue is still unpredictable.
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That's when we talk about Outgrow—a systematic approach to company-wide revenue growth.
CLIENT RESULTS
Rob Roy
Owner
Abbeville Electric
Abbeville, LA
"If you want to get all the pieces together and make sure they are operating optimally, I recommend getting Betsy on board. You cannot put a price tag on the feeling of peace that comes when there is more flow in operations."
Holly Cure
Owner
Antoni's Italian Cafe
Lafayette, LA
"Despite the demands of her own demanding enterprise, she was able to focus on me in many ways as a mentor, guiding me over obstacles and teaching me to see them as opportunities rather than problems."
Luke Trosclair
President & Managing Principal
Trosclair Wealth Management, LLC
Prairieville, LA
"Betsy has been instrumental in helping me reach my business goals. She holds me accountable to reach those goals while giving me advice along the way."
SCHEDULE YOUR COMPLIMENTARY CALL
Great leaders know when to ask for help. Let's talk about what you're trying to build—and who you need to become to build it.
Call (337) 278-8932 or email betsycrichard@gmail.com for a complimentary 30 to 60-minute call to learn more about my coaching process.