
Business Consultant.
Revenue Strategist.
Certified Outgrow Advisor.
I help companies create predictable revenue growth—without the complexity, without the burnout, and without depending on a few people to carry the load.
Whether you need team alignment, operational clarity, or a systematic revenue growth strategy, I meet you where you are and get to work.

WHAT MAKES ME DIFFERENT
I learned revenue growth in the field. Thirty+ years in direct sales where I led a team of nearly 300 to #3 nationally and #7 globally.
Here's what that taught me: your revenue problem isn't always what you think it is.
Sometimes you think you need sales training. What you actually need is team alignment. Sometimes you think you need better processes. What you really need is clarity on roles and vision.
And sometimes you've already done the alignment work. Your team functions well. Your culture is healthy. But revenue is still stuck.
That's when you need a systematic approach to proactive revenue growth. One that makes it a company-wide responsibility instead of something only your sales team owns.
I don't believe in one-size fits all solutions. I diagnose what's actually holding you back.
Then we fix it.
PROOF IT WORKS
One of my clients nearly doubled their sales and more than doubled their profits in their first year working with me. That was alignment and accountability work before Outgrow existed.
Getting the right people in the right seats with clear expectations.
Here’s what else I’ve helped companies achieve:
-
Insurance agencies move from passively waiting on renewals to actively creating opportunities—helping their people earn more by becoming accountable to the goals they actually want
-
Distribution companies scale while improving (not losing) their culture
-
Family businesses prepare for succession with clarity on roles, responsibilities, and vision
I'm a Certified Outgrow Advisor—one of only a handful in the region. I'm also certified in all Everything DiSC® products, The Five Behaviors of a Cohesive Team®, The Six Types of Working Genius, Agile EQ™, and professional facilitation through Leadership Strategies, Inc.
HOW I GOT HERE
After 30+ years building high-performing teams, I was ready for something different.
Friends and family saw it before I did. Just like I help you see what you can't see in your own business, the people around me recognized something I couldn't.
They recognized I had an instinct for understanding what businesses actually need.
What started as helping one friend in 2017 became a full-time practice when clients saw results and referred others.
Over the years, I became certified in frameworks that help with alignment and culture. These tools work. My clients see real results.
Then in 2025, I found the missing piece: Outgrow. A system for predictable, intentional, organic revenue growth.
Alignment gets people in the right seats. Culture prevents burnout. But you ultimately need revenue you can plan around. Year after year.
Outgrow delivers that. Without overhauling systems. Without tech complexity. Without making people work harder.
It fits naturally with everything I've always helped businesses achieve.
What My Clients Say

Scott Olivier
Operations Manager
Allendorph Specialties INC.
Broussard, LA
"Betsy's facilitation of our quarterly meetings has proven to be a game changer.
It brings our 4 locations together to solve issues that maybe would have gone unnoticed. It helps with accountability and tracking. "

Heather Blanchard
CEO
United Way of Acadiana
Lafayette, LA
"Betsy's teamwork using DiSC® is fun and authentic.
Our team of 30+ had "aha" moments, awarenesses, and confirmations around their personalities, stressors, and motivators, and those of the other team members."
WHO I AM
I'm a mother. A grandmother. The oldest of six siblings. A best-selling author. An Airbnb superhost. And the founder of Betsy Richard Consulting.
I've spent decades building high-performing teams, and I'm still deeply grateful that I get to do this work every day.
I truly believe that when you build your business on trust, alignment, and intentional action, you don't have to sacrifice your life to succeed. You get to grow your company and enjoy the journey.
And for me, that's the real definition of success.
Business is about relationships. If you're looking for a savvy outside eye who delivers tangible results and knows how to align teams around systematic, proactive sales execution, we'll go together well.

PROFESSIONAL HIGHLIGHTS
1981
-
Received my bachelor's degree from ULL
-
Opened a direct selling business
1983
-
Became a sales director, trainer, and leadership & business coach in the direct selling industry working with sales force members nationally and internationally.
2009
-
Lead a sales force of almost 300 to the #3 position in the nation and #7 worldwide
2015
-
Opened an Airbnb and became an Airbnb super host.
2017
-
Prompted by friends and family to transfer my skills to the local market I founded Betsy Richard Consulting.
2020
-
Became a certified Everything DiSC® Trainer
2022
-
Became a certified The 5 Behaviors of a Cohesive Team® Trainer
2023
-
Became a certified Agile EQ® Trainer
-
Became an Amazon Best-selling author with her book "Cajun Gumbo for the Soul"
-
Became a certified 6 Types of Working Genius Facilitator
2025
-
Became an approved training provider for SBET (Small Business Employee Training) with LA Workforce Commission
-
Became a certified Outgrow Advisor, one of only a handful in Louisiana
Watch Betsy in Action
If you want to know how I think before you ever get on a call, this is a good place to start.
-
0:40 - I explain the power of the 3 C's: compare, criticize, and complain.
-
3:32 - I share my professional journey emphasizing the decision-making process behind moving from direct sales to business consulting.
-
4:50 - I discuss the beginning of my AIRBNB venture and the creation of "Cajun Gumbo for the Soul"
-
7:24 - I touch upon the key factors that help us make informed decisions and how to recognize and explore the possibilities that lie before us.
SCHEDULE YOUR COMPLIMENTARY CALL
Not sure if we're a fit? Start with a no-pressure conversation.
Call (337) 278-8932 or email betsycrichard@gmail.com for a complimentary 30 to 60-minute call to learn more about Outgrow and my consulting services.
CERTIFICATIONS & ASSOCIATIONS













