According to Gino Wickman in the book Traction, the 2nd Vision component is the Core Focus. He says that is should come from your company’s core and there should be a laser focus on it. Betsy Richard Consulting’s Core Focus is to “Build solid foundations internally that will catapult growth for leaders and their businesses”. It takes time to determine exactly what it is for your business but in the beginning and end it is so important to stay on track with your vision. #laserfocused #corefocus #solidfoundation